For avoiding feeling time pressure on consumption situation example, when the product can be allocated efficiency, then consumers will feel less time pressure consumption psychological influence. This occurs when products and services are distributed according to consumer choice preferences. It means that the seller can make more accurate preferable choice prediction whether consumers will choose to buy what kinds of styles of products or characteristics of services provision in preference. So, they won't need to spend more time to do choices to decide whether which styles of products or characteristics of service provisions whom hope to buy or consume in preference.In one allocative efficient occurs when the price of the product or service is same to the marginal cost. A more precise definition of allocation efficiency is at an output level where the price equals the marginal cost of production . This is because the price that consumers are willing to pay is equalient to the marginal utility that they get. Therefore, the optimal distribution is achieved when the marginal utility of products equals the marginal cost. For example, when firms in perfect competition are said to product at an allocatively efficient level, monopolies can increase price above the marginal cost of production and are allocatively inefficient. So, if the product is sold in the monopolies markeet environment. Many the similar product sellers raise sale price to sell similar styles of products to let consumers to choose to make purchase decision. Then, will influence them to feel their choices to the kinds of similar styles of products in the time pressure product choice consumption situaton. Otherwise, firms are in the perfect competitive consumption environment. Consumers can feel their similar product prices are not difference too much. Then, they will feel less time pressure to make which kinds of product choice of purchase decision in preference. They will spend less time to make final purchase decision. So, whether the kind of product market is monopolies or perfect competiton which will influence consumers feel more or less time pressure consumption generally. Consequently, consumer time pressure feeling and the kind of product 's market environment, they have close relationship to influence consumer purchase decision making behavior.
