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Public Relations in the Nonprofit Sector

Public Relations in the Nonprofit Sector
  • Author: Richard D. Waters
  • Publisher: Routledge
  • ISBN: 9781317636915
  • Category: Language Arts & Disciplines
  • Page: 366
  • View: 792

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

More Books:

Public Relations For Dummies
Language: en
Pages: 384

Public Relations For Dummies

Authors: Eric Yaverbaum, Ilise Benun
Categories: Business & Economics
Type: BOOK - Published: 2011-03-03 - Publisher: John Wiley & Sons

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to
Nonprofit Kit For Dummies
Language: en
Pages: 384

Nonprofit Kit For Dummies

Authors: Stan Hutton, Frances N. Phillips
Categories: Business & Economics
Type: BOOK - Published: 2013-11-04 - Publisher: John Wiley & Sons

Tips and techniques to help your nonprofit thrive More so now than in years past, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 4th Edition caters to these organizations and shows you how your nonprofit can thrive and survive
Public Relations For Dummies
Language: en
Pages:

Public Relations For Dummies

Authors: Stan Hutton, Frances N. Phillips
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher:

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your
Careers in Focus
Language: en
Pages: 193

Careers in Focus

Authors: Facts On File, Incorporated
Categories: Business
Type: BOOK - Published: 2010 - Publisher: Infobase Publishing

Profiles jobs in the business industry such as accountants and auditors, event planners, internet executives, office administrators, and stock clerks.
Media Capitalism
Language: en
Pages: 507

Media Capitalism

Authors: Thomas Klikauer
Categories: Social Science
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates

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